THE BEAUTY CURTAIN
A FREE CONSULTANCY SERVICE TO SUPPORT STARTUPS, EMERGING, AND ESTABLISHED BEAUTY BRANDS
Everything your brand needs to grow
Brand Strategy
Review your proposition, positioning, and audience to set a strong foundation.
Concept & Market
Explore new concepts, ideation, and market opportunities to stay ahead of the curve.
Trend Insights
Gain insights into market trends and innovations shaping the beauty industry.
NPD Co-Creation
Co-create new product development with Adina active ingredient blends.
Texture & Packaging
Offer texture ideas and styles as needed, plus initial packaging sourcing and regulatory support.
Manufacturing Partners
Collaborate with the best manufacturing partners offering flexible & scalable models for your brand.
Ingredient Strategy
Continued support for ingredient strategy, formats, and NPD pipeline as your brand evolves.
3-Way Collaboration
Ongoing collaboration between Brand, Beauty Curtain, and Manufacturer for seamless delivery.
Scale Up
Need a new manufacturing partner to help you scale? Talk to us.
Your journey with The Beauty Curtain
01
Share Your Vision
Tell us about your brand, goals, and product ideas.
02
Strategy & Concept
We map out positioning, market opportunity, and NPD direction.
03
Formulate & Source
Co-create formulations, textures, packaging and find the right manufacturer.
04
Project Management
Assist in the development process through to production.
05
Launch & Scale
Ongoing support as your product hits market and your brand grows.
Who We Work With
Startups, scale-ups and established brands
Whether you're launching your first product or refreshing an existing line, The Beauty Curtain is here for every stage of the journey. We understand that no two brands are the same — which is why our support is always tailored to you.
Our 3-way collaboration model between Brand, Beauty Curtain and Manufacturer ensures seamless communication, better outcomes and a product you're truly proud of.