Avocado Smash Deep Conditioner
Description
Intense conditioner treatment
Ingredients:
DISTINCTIVE MAC, Liponate Jojoba NatFilm
FORMULATIONS
Smoke Scrub - Laura Marshall Finalist 2025
Smoke Scrub is a charcoal-powered exfoliating soap, specially formulated to meet the needs of firefighters. Designed to remove toxins, stubborn chemicals and lingering odours from the skin, it also supports overall wellbeing with an innovative fragrance technology proven to lift mood.
With 98% natural origin ingredients, Smoke Scrub features UK-sourced upcycled charcoal and oil actives, helping to remove the physical aftermath of smoke and chemical exposure. In short: we’re fighting fire with fire.
But it’s not just about cleansing. Backed by 25 years of fMRI research, the fragrance technology in Smoke Scrub has been shown to activate areas of the brain associated with happiness and wellbeing, providing a moment of reset when it’s needed most.
The packaging is designed for practicality, quick to use, easy to carry, and suitable for use on the go. And while developed with firefighters in mind, the benefits of Smoke Scrub extend to anyone working in demanding, high-exposure environments – from mechanics to manufacturing.
What's new in formulations
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Cherishd Hair Spritz
Description
An eco-luxe, all-natural, hair styling spray formulated with 100% upcycled ingredients
Ingredients:
Faba TONIQ™, Barley TONIQ™, Gin TONIQ™, Raspberry NECTA™, Cosmegreen PC50, A-Leen Aroma-3 , White Rice CRUSH™ Active (<8 µm), Gosulin HOLD
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Peachy Glow Undereye Booster
Description
A lightweight, brightening eye serum.
Ingredients:
DISTINCTIVE MAC, ANGEL-EYE EFX®
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Premium Toner
Description
Moisturising morning toner
Ingredients:
RESPLANTA PHYTO OLIVE MB, RESPLANTA PHYTO ARGAN MB, RESPLANTA PHYTO CAMELINA MB
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Matte perfection sunscreen balm
Description
Innovative balm with a shine free finish.
Ingredients:
PARSOL®EHT, PARSOL®340, PARSOL®TX, PARSOL®SLX , PARSOL®Shield, PARSOL®1789, PARSOL®DHHB, DL-Alpha Tocopheryl Acetate, Mixed Tocopherols 95 (Natural), Valvance Touch 210, STIMU-TEX® AS
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What's the scoop? Mask
Description
Perfect for the face or décolletage area for a decadent self care treatment.
Ingredients:
Distinctive Coconut Water, STRATASYNC™ JOJOBA, BP SA Niacinamide Salicylate Complex
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Muscle Rescue Gel
Description
This creamy, sorbet-like gel glides on effortlessly, delivering a cooling sensation that soothes muscle tension and reduces inflammation.
Ingredients:
ANGEL-EYE EFX®, Coolact 38D, Hotact VBE , Coolact P, Liponate Jojoba NatFilm
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Cloud Clear Face Cream
Description
A cloud-like face cream with a non-greasy skin feel for sensitive and blemish-prone skin.
Ingredients:
BioSignal™ Lipid 10 MB, Azenova™, Liponate Jojoba 20, Lipo Bisabolol
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Cherishd Supreme Superfood Cream
Description
Made using 100% upcycled ingredients, with an Upcycled Content of 99.5%, this first-of-its-kind formula works to nourish, hydrate & protect the skin.
Ingredients:
White Rice CRUSH™ Active (<8 µm), A-Leen 5, Blueberry NECTA™, Raspberry NECTA™, Barley TONIQ™, Gin TONIQ™
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Powder to Milk Exfoliating Cleanser
Description
This anhydrous formulation offers a dense rich lather without harsh surfactants, and a gentle exfoliator which is biodegradable
Ingredients:
JEESPERSE® OPTIDERM-NCS